With a presence in Seattle and Paris, L+B Design services a broad range of agnostic projects in digital and print as well as experiential in various type of Industries. Relying on twenty years of experience through global brand agencies and in-house positions, L+B Design worked on hundreds of projects for organizations of all sizes, from large established international corporations to fully funded fast growing start ups.
Our team is assembled upon projects and turnaround deadlines to optimize costs and focuses on quality work and efficiency rather than overheads and infrastructure spending. Our two decade of experience has allowed us to build a network of strategic, creative and production experts who are flexible and agile.
Sharing a reputation for being a talented, enthusiastic group of experts who design and develop award-winning digital campaign, identities, packaging, 360º marketing campaigns, retail design, digital applications and events, both in B2B and B2C space. L+B Design has a diverse client base, which has grown almost exclusively by word of mouth. This organic growth has created a few groups of clients in similar industries, but more than anything else our client base is defined by a need for an experienced firm with integrated creative and technical skills and deep understanding of the full marketing and creative process.
Some of our long-standing relationships includes L’Oréal, Accenture, Tata Communications, Observable Networks, Oribé Haircare, Pacific Luxury Group and more. Beyond creativity, our dedication to your success is an important part of our deliverables; We like to see our clients succeed and reach their goals via effective et memorable visual strategies that connect its audience emotionally and rationally. If you succeed, we will succeed too.
Born and raised in Paris, Laurent Bourscheidt graduated with a Master Degree, Cuma Sum Laude, from the School of Architecture - Paris La Seine, located in St Germain-des-Pres. Shortly after moving to New York City to join Swiss Time Promotions, and later on STC Associates, he begun building and leading a creative team expanding over three continents. In the Pacific North West with Clarisonic, a L'Oréal company, he led the brand's creative direction across all channels worldwide.
Laurent's work has helped shape leading brands in multiple industries from Luxury Watches, Fashion, Skincare, Telecom, Banking, Finance and Non-profit organizations. Laurent is a creative leader and strategist with a deep hands-on tactical approach.
By putting the audience and customers at the center, he takes pride in exploring and resolving the most complex and sometimes not so obvious creative challenges, to turn them into compelling stories that can convey a brand's calling, engage its audience and create that meaningful and durable "moment of truth".
"Brand Anthropology" is where inspiration can be found in unexpected places drawing from different industries, cultures, continents and customs, a powerful way to find new ideas and turn them into measurable outcomes.