Bacchus Capital Management is a San Francisco-based investment firm providing strategic capital and making equity investments in United States wineries and wine businesses.
The brand was developed with the idea of conveying a fresh and modern image characteristic of New World wineries entrepreneurship established on the West Coast. Additionally a showcase website and social media platform presence was developed using the codes and visual elements preliminary established for the Brand Identity. Seven years after inception, the investment portfolio grew out of state and now includes wineries from Oregon and the Pacific North West.
A 5M funded startup based in St Louis approached us based on our Tech industry and B2B expertise to brand a new offering: Providing critical threat defense services based on Dynamic Endpoint Modeling that understands the behavior of all of your network devices.
We responded with a modern, unique and clean identity that is both visually compelling, rich in its codes, yet simple to identify. We also developed the brand guidelines and all the corporate communications templates allowing for the 20+ staff to go on the field and look consistant from day one.
Tysons Partnership // National / Civic branding
Tyson's Corner is a city located in Virginia, at mid point between Washington D.C. downtown and Dulles International Airport. it is a suburb mostly known for being one of the largest and highly visited mall; Tyson's Corner and its surrounding business parks.
With the arrival of subway stops opening in 2015-2017, Tysons Partnership, the business alliance of Tyson's most influential businesses required a complete brand and environmental design effort to communicate the new dynamic brought to town and the potential growth ahead in residential and business real estate development.
A full scale branding and environmental program was developed, accompanied with side tactical initiatives such as social media and digital presence to communicate about the town planning and expansion. The key elements were to develop visuals that were consistent, yet different and varied based on the platform and applications.
Tysons Partnership won an Hermes Award for branding in 2013.
CoreSite // Telecom / Unifying its audience throughout the mesh.
CoreSite builds and manages data centers across the United States, with three principle product offerings: wholesale data centers, colocation and peering.
The brand was in need of a complete repositioning to be more aligned with customer demands and competitiveness.
The approach was built around the theme of the mesh, a virtual infrastructure that will allow customers to connect and interact with other customers within the CoreSite environment.
The brand theme and campaign was implemented with corresponding messaging and visual according to the purpose and audiences.
Logomark // Branding / Identity
If brands are more than a logo, the symbol that expresses it visually is still a strong element that commands the brand. From large organizations to internal departments or product launches and services, the art to creating an identity must be done carefully with the understanding of its full range of applications. The examples above are a short selection of identities developed over the years.
The French Academy // Education / Fundraiser Gala
The Fundraising gala was aimed at raising fund in order to purchase computer equipment and additional equipments to continue help provide the best experience for bilingual students.
The challenge of the piece was to feature equally the American and French Culture without prioritizing one over the other and provide all material in tow languages. The visual was a vintage image assembly of the Eiffel tower and the empire state building, two iconic architectural wonders of each country in a very realistic treatment.
David Ryan Salon // Retail / Local
David Ryan is a Hair Salon and spa located in New York City and has been in business for 20 years. The management was considering giving a proper identity that would express and reflect the level and professionalism, services and personality of its team.
Both owners being from Sicily, it was important to find a way to translate the warmth and exuberance, as well as the sharp and stylish approach to the salon, the combination of the sun and scissor, appeared therefore as a logic visual response.
Affirme // National / Payment Technology
Complete branding, identity development and positioning for a Technology firm focusing on digital transaction.
Essex Running Club // Sport / Regional
The Essex Running Club established in 1985 is a pillar of the running community in New Jersey and considered a refresh of its identity with new members join in. The approach was to develop a silhouette that could be a man or a woman flight across and leaving the club name in her trail. The identity was clean and simple in order to facilitate easy implementation in a cost conscious manner.
Gordian Group // National / Restructuring
Untying the knot, unlocking complex situations
Gordian Group is a New York CIty Boutique firm focusing on financial distress management and restructuring. Branding as well as corporate communications, advertising, with a complete website overhaul were developed on behalf of the organization.
Alix Palmieri & Associates // National / Finance
Complete Identity definition for a national leading restructuring financial firm headquartered in New York City. Assignment included full scale corporate communications material as well as an advertising campaign.
ABYLITY // National / Telecom Procurement
ABYLITY is a platform allowing large multinational companies to consolidate their communication cost center and optimize expenses based on multiple data analysis and user patterns. A full Identity program as well as a website were developed for this brand based in San Francisco.
Tata Communications // Events / Montreal
An Internal event identity targeted the voice business unit that included completely customized signage, presentation material as well as give away and branded promotional material for the sales team.