Observable Networks provides critical threat defense services based on Dynamic Endpoint Modeling that understands the behavior of all of your network devices. How do you give a face to what is invisible?
We worked with the executive management to define the brand, position it and develop a visual language that is owned by Observable. The brand codes were extended into the online experience as well as the customer portal. After launch Observable raised immediate attention with its offering and unique look and feel different than any other player within the industry.
Clarisonic Spring 2014 // Skin Care / Celebrating Spring Globally
Festival of Colors - Spring Promotional Campaign
Additionally to the main site, work included independent development of all product launches and implementation throughout all digital channels (social media, edm, merchandising, etc..)
The main campaign for this product launch intended to translate the spring collection through the International Festival of Color story with applications for digital, social media, online banners and merchandising to support its launch. The product was largely endorsed by retailers such as Nordstrom, Macy's, Ulta, and Sephora.
Clarisonic // Skincare / Bringing Skin Transformation To Life
Clarisonic, a L'Oréal Company, is one of the leading Skin Care brands on the market. With 200M of sales worldwide, Clarisonic is also THE leading brand for skin care devices.
The Clarisonic digital experience suffered from a lack of appeal and content overload. The approach to reinvent the online experience was focusing on shopping easiness and great visual anchors. The main site was completely reworked to revisit every step of the process to increase visitors' return and convert into sales, while allowing for integration of timed promotions and product launches as well.
The site redesign generated a 27% increase in online retail activities.
Chado Ralph Rucci // Fashion / Enter the Designer's Secret Garden
Ralph Rucci's First Foray into the digital world was all about the visual experience and the ability to translate the designer's creative mind and process.
Ralph Rucci is one of the most gifted American Fashion Designers of our time. A recognized couture designer in France and recipient of the CFDA Award, the equivalent of the Oscars for the Fashion Industry.
The approach to the digital experience was to feature Ralph Rucci’s inspiration and design process as well as highlight the craftmanship and legacy over the last ten years. The creative was approached as a giant mood board and the site was devised as such. Additionally a series of commissioned photographs were retained to be featured on the site, along with existing content provided by the client.
The site was praised by Ralph and the organization as well as the entire industry as "compelling" "intoxicating" and "true" to the designers' influence and inspiration.
"EVERYONE is blown away by the website, and I explain that I had nothing to do with it, I only asked for a black slate façade with one drop of water as the introduction…"
USA Today // AdMeter / Bringing Voting To The Next Level
The Platform was launched for Super Bowl XLVII and developed from UI to UX including editorial CMS, voter experience, social channels integration, voting dashboard for real-time results, with a pre and post digital campaign. AdMeter confirmed its 25th year of existence as a key player for the audience and advertisers alike.
~14,000 registered voters 400,000 pre-registration visits 300,000 total votes in a 6-hour window Peak voting rate of 40 votes per second
ACCENTURE // Innovation Jockey / Establishing a Brainstorm Incubator
Innovation Jockey was developed to foster business and entrepreneurs alike within India's market to identify, attract and reward the best talents available through Accenture's Innovation mantra.
The program has delivered as a constant incubator for business ideas throughout India and a premier source for top talents. It is currently in its third edition.
Audi USA // Regional Campaign / Put You in the Driver's Seat
Customized experience designed for East Coast dealership looking at providing a full digital experience and demonstrate Audi's truth in Engineering.
Complete interface with interactive features was developed including a driving simulation with a full dashboard.
Tata Communications // Telecom / Connecting with Key Influencers
Global Media & Analyst Summit 2011-2013 London / New York / Dubai / Jaipur
Tata communications, the leading telecommunications and internet provider with the largest continuous fiber optic network initiated a year long rendezvous with analysts and media experts from the technology and telecom industry to communicate its vision and create relationships.
It resulted in the development of a series of 2-day events with immersive presentations, welcoming between 40 and 75 guests in key business cities.
A dedicated online portal was developed as the event digital repository including sign up and check in functions as well as presentations and travel information. Additionally, all branding, social activities and environmental design were conceived for this purpose.
The event has proven to be a key strategic activity to constantly communicate with top world analysts and media experts at a thought leadership level. Further events have taken place in India and South Africa.
Tata Communications // Telecom / Drive The Difference
When Tata Communications identified a possible long term partnership with Formula 1, The global race for the highest class of single seat race cars, a global campaign and an internal campaign was devised to immerse and educate Tata Communications' workforce into the world of driven performance.
A series of digital and experiential activities were explored, from the development of a specific blog featuring C-level executives, technologists and Formula 1 experts, social media contests, thought-leadership events, to global sales events with race car simulators and many more on-going activities throughout regional markets.
The Partnership is in its third year of activity which has reinforced Tata Communications’ reputation as a global supplier of superior web hosting and content delivery associated with the highest level of performance in high speed data delivery.
Tata Communications // Telecom / A New World of Communications
Tata Communications launched a global campaign in all key markets globally to raise brand awareness and address large companies' CIO audience.
The global advertising campaign initiative was supported by a combination of traditional and rich-media digital advertising as well as a dedicated microsite featuring video interviews, data sharing and industry insights from C-suite leaders.
The user experience was designed as a path in leading the end user to customized content based on pre built scenarios or goals.
Switch & Data // Data Centers / Mover and Shaker In The Digital Financial Transaction
Switch & Data, a Florida based Data center and service company saw an opportunity in pursuing business development in the area of digital trading and commodity exchange. The financial market now operating its transactions 90% digitally, the importance of speed and transaction near real time is the essence.
An overarching campaign was developed and positioned toward the financial market key players with dedicated content, data gathering platform as well as a complete redesign of the site itself.
The main approach was to move the perception of Switch & Data from a warehouse/server farm to a strategic meeting point for the financial market through its exchange platform.
Switch and Data's aggressive and sharp approach gained much ground in the financial market when Equinix, a larger competitor, manifested interest in purchasing the company which translated a few months later in Switch & Data's acquisition.
OneSource Networks // Telecom / Elevating The Brand
A digital experience aligned with innovation and simplicity principles.
OneSource Network, provides innovative, purpose-built communications solutions that reduce complexity and enable customers to drive innovation and profitability in the IT and Telecom industry.
The OneSource brand needed not only an image overhaul but repositioning and messaging adapted to an ever evolving global environment and technology advance.
The brand was repositioned and the messaging articulated around the concept of simplicity, which was translated visually with a modern and contemporary look and feel integrating stunning visual treatments in a way that could only be owned by OneSource Networks.
A complete digital experience was redesigned for the occasion reengineering the online visitor experience.