Clarisonic // Duty Free / Bringing Skin Transformation To International Travelers
Clarisonic, a L'Oréal Company, the Leader in Skin Transformation, expanded its reach internationally by developing a retail experience in partner retailers as well as duty free areas.
After developing the retail design guidelines, defining, look and feel, texture and material, duty free spaces were conceived in collaboration with the duty-free interior design team to deliver the Clarisonic experience.
The features included a wet bar, a device demo bar, as well as a tablet app, featuring the device and products and dedicated video tutorials targeted to busy travelers.
Tysons Partnership // Civic Branding / Bringing A Bypassed Town to life
Tyson's Corner is a city located in Virginia, at mid point between Washington D.C. downtown and Dulles International Airport. it is a suburb mostly known for being one of the largest and highly visited mall; Tyson's Corner and its surrounding business parks.
With the arrival of subway stops opening in 2015-2017, Tysons Partenrship, the business alliance of Tyson's most influential businesses required a complete brand and environmental design effort to communicate the new dynamic brought to town and the potential growth ahead in residential and business real estate development.
A full scale branding and environmental program was developed, accompanied with side tactical initiatives such as social media and digital presence to communicate about the town planning and expansion. The key elements was to develop visual that were consistent, yet different and varied based on the platform and applications.
Tysons Partnership won an Hermes Award for branding in 2013.
Clarisonic // Dubai / Introducing The Brand
Clarisonic is a well known brand in the beauty industry in the United States. Through its acquisition by L'Oreal, the number one Beauty brand in the world, the focus has been to launch the brand internationally. As part of the challenges, brand recognition and brand awareness were key factors with International retailers.
As part of its global relationship with Sephora, Clarisonic conceived a large wall featuring an oversized device to communicate around the core product combined with video and digital wall. Additionally a 200 ft long outdoor billboard was created at the Mall entrance.
Results were immediate and Clarisonic exceeded sales forecast by 30% during the first month's product launch.
The Tata Group // Singapore / Making India's Leading Business Shine
The India Show in Singapore is an annual event that regroups the top performing Indian corporations. During this event the Tata Group, one of the largest Indian conglomerates with 98 companies under its umbrella, required a 60' x 60' trade show booth to be specifically created for the occasion.
The challenge was to feature equally the top eight organizations under the Tata Group, from chemical and telecom to automotive.
The booth was designed and fabricated in Singapore in two weeks on extremely hard deadlines and was locally acclaimed as a beautiful and functional space, especially inviting for business interaction and brand awareness around the various Tata Group companies.
Clarisonic // Nordstrom / Elevating The Shopper's Experience
More retail space called for an opportunity to rethink the shopping and brand interaction experience. In Collaboration with a brand and retail designfirm, the overall "shopability" was reengineered from the ground up, revisiting product placement, overall messaging and physical interaction.
Attention was focused on conveying both a luxury and high end perception of the brand corresponding to its price point and target audience, as well as clearly communicating the value of the product and the trustworthiness of the brand.
Clarisonic is today one of the best selling products in Nordstrom beauty category and continues to be a strong partner.
STC Associates // Office Design / Immersing Into the Company Culture
STC associates is a global brand engagement firm located in New York and Mumbai with a portfolio of clients in various industries. The company relocated to a 10,000sq/ft. space that required complete demolition and rebuilt from the ground up.
It was the opportunity to reconfigure the space and integrate the agency values and principles into the working environment. The focus was to encourage interactions through a combination of intimate areas allowing employees to collaborate, brainstorm and focus on problem solving.
Implementing the brand visual cues and color codes with a streamlined and modern feel, a strong collaboration with the architectural firm resulted in a space that was both intimate, functional and communicated the overall agency approach to global communications.
Applied Research Technologies // Lobby Branding / Celebrating 20 Years of Innovation
Applied Research Technology Technologies, Inc. (ART) is a telecommunications consulting firm based in Singapore. It develops Internet applications and professional services for contract evaluation and negotiation. On the occasion of their 20th anniversary, a special internal campaign was developed in order to celebrate ART'S accomplishment.
The assignment was to convey and communicate around the company long standing accomplishments and feature its most valued assets; its people. An environmental campaign was developed in conjunction with a social media campaign to celebrate the occasion.
Tata Communications // Events / Projecting a Forward Thinking Image
Tata Communications is a global company with eight thousand employees across the globe. It is present all year long in trade industry events with more than 130 events.
The brief called for a redesign of the trade show booth experience, to align and reflect with the latest technology and continue building consistency in brand recognition. The conceptual approach was to continue focus on the brand core elements; color and white space, as well as contemporary design and create engagements to attract visitors and generate business leads