Back a few years ago, Christina Binkley, the OnStyle Columnist writer at the Wall Street Journal, asked me to contribute to her article and give an brand expert opinion on Zac Posen's strategy to go mass retail with Target. At the time I think I must have been the only one that said it would be a short lived strategy.  It might be a good stunt to get in the big box retailers but it is a smarter move to stand by your brand value and resist the temptation of the quick sale. Her is the link to the original article. …read on.

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