Following our Clarisonic experience and on the field learning experience with retail design and merchandising, after being invited to respond to a RFP from Prolitec for banding and packaging, L+B Design extended its collaboration to respond to the challenge of conceiving and designing the holiday collection direclty inspired from the launched "Dream" line. This Holiday theme and limited edition consist of two fragrances and their packaging while include Boxing, Labeling and a sleeve for each fragrance.
Inspired from the newly developed graphic codes and overall treatment, L+B Design implemented the specific look and feel connecting with the holiday season. Th fragrance industry, similar to the beauty and fashion industry is very much influenced by story telling and the evocative experience. In close collaboration with the Prolitec and Aera Marketing team as well as other creative agencies, L+B Design developed a visual story closely connected with the scent themselves while staying in luxury codes of simplicity and clean lines. Most of the design in fact focused on the treatment and production of the finished product with foil stamping, debossing and a lengthy research of paper and touch and feel finishes that led us to paper manufactured both in Germany and China.
Snowfall and "Celebrations" are two complementary scents strongly connected to two different moods; one has undertone of spices, Cinnamon and Oranges while "Snowfall" is a freshier and crispier scent, with notes of bergamotes and citrus. Additionally a combo set for each was designed which includes an Aera device with a cartridge.