The Sonic Radiance Clarisonic ad campaign was in its infancy when I came in. The ad lay out has evolved numerous times during my tenure as well as the product name itself. Both packaging and logo were developed internally at Clarisonic by the creative team. The Photoshoot was done in two parts last year in New York. A wooden structure covered with metallic tin foil was built and shot simultaneously during the model shoot. Both were superimposed in post production with various lighting effects to simulate the light radiance coming form behind the "door".