Sonic Radiance Ad Campaign for Clarisonic is Out.

The Sonic Radiance Clarisonic ad campaign was in its infancy when I came in. The ad lay out has evolved numerous times during my tenure as well as the product name itself. Both packaging and logo were developed internally at Clarisonic by the creative team. The Photoshoot was done in two parts last year in New York. A wooden structure covered with metallic tin foil was built and shot simultaneously during the model shoot. Both were superimposed in post production with various lighting effects to simulate the light radiance coming form behind the "door".

Hair by Terese Broccoli
Photography by Liz Von Hoene

Ad spread in Vanity Fair's U.S. August edition

Clarisonic - Hollywood Light Collection

This limited edition packaging was developed for the US Market only and Sephora back in September/October 2013. It hit the shelves in March 2014.

It is a translucid colored shell and the device come in three different colors. The challenge of this project is that the internal engineering was not designed with the purpose to be seen, therefore some changes and adjustments had to be made. One was to include LEDs as well as a Clarisonic mark inside the mold, the  visual was treated as the star on stage under the spotlights.